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Marketing

Tony and his company are leading the way for manufactured housing to enter the 21st century. He and his staff have put together remarkable educational programs and marketing that are ahead of the time and benefit the industry greatly.”

bob-thieman-posted-on-mhc-md
 
 
- Bob Thieman, CAE, Executive Director, Illinois Manufactured Housing Association
 

 

 

Marketing

Let's start by describing marketing as defined by the American Marketing Association Board of Directors:

Marketing is the activity…and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

One of the many factors that makes Tony and the MHC-MD team different is that marketing and sales are designed to work hand in glove. The best marketing in the world, with poor sales performance, will only yield a so-so result. The reverse is also true, a great sales professional can make even so-so marketing soar. We can provide marketing and sales processes separately, but we recommend doing both.

In order to get a new, different and better result, it is self-evident that you have to do things in a new or different way. Most know the American adage: “The definition of insanity is to keep doing the same things the same way and expect a different result.”

Because Tony and his team has managed, lived and successfully lead turn-around and infill efforts in manufactured housing communities, what Kovach advances are principles with proven results.

All the client work performed are done with mutual confidentiality in mind. This gives community owner/operators peace of mind and protects the proprietary processes that the MHC-MD team provides. Tony will personally do an initial telephone consultation at no charge. We only advance with those clients that we are confident that we can deliver results for, because we use a simple philosophy. It is only when everyone in the mix benefits that a long term, sustained results and relationship happen.

"Tony Kovach is detailed in all categories, and delivers the highest level of integrity through his Labor of Love attitude. His experience in Sales,  Marketing and Training are packaged for results… There is no room for 2nd best when working with Mr Tony Kovach…While working with Tony I personally have progressed in Telemarketing, Direct Market Strategies, Customer Service, One on One Consumer Sales, and Finance Direction. ..Top qualities: Great Results, Good Value, Creative."

 

- Mike DuPure, MHC Sales Management, worked in sales with Tony in MHC infill projects in IL and MI.  Mike was part of a 3 person team that closed 75 contracts in 90 days at one location, as a direct result of Tony's marketing methods.

 

 

"Tony's insight, thoughtfulness and enthusiasm for the Factory-Built Housing industry are second to none! He is a valuable person to know personally and professionally."

 

- Derrick Hachey, ManufacturedHomeSource

 

 

 

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(When quotes are abbreviated – as when you see … – the full quote or letter is normally available on LinkedIn, or in the email or letter of reference the person provided, available on request.   All quotes were provided by and with the permission of the person named.)

Contact

L. A. 'Tony' Kovach
Managing Member
Lifestyle Factory Homes, LLC
dba MHC-MD.com
4210 Arietta Ln.
Lakeland, FL 33813
Ph. 863-213-4090
Email: tony@mhmsm.com